Updated: Jan 23
Today you can have a website for pretty much anything—from crowdfunding campaigns to lemonade stands. But for some reason, many small businesses have been slow to get online, even though websites have been around for over 25 years!
Fortunately, the number of small businesses with professional websites is increasing steadily, but there are still thousands of businesses behind the times. What’s the deal?
A surprising number of small business owners say that their business doesn’t need a website because they use social media instead. If you’re a small business owner who is still on the fence, KEEP READING!
Why have a website?
It's Simple really. Customers EXPECT you to have one:
Now more than ever, your customers expect to be able to find information about your company online. Most consumers do research online before they make a purchase, even if it’s to buy something from their local shop. If you don’t have a website, you’re sending a message that your business is straight out of the 1980's, or that you’re not interested in finding new customers—and as great as the 80's were lets be real, this isn't the message you want to send.
Let's all take minute and remember the big hair and the great music...
Using email, contact forms, guest books, and chat apps, you can talk with customers from the other side of the globe if need be, get feedback about your new products and services, or even ship orders thousands of miles away. And people might come to your website from all different places.
Competition is fierce. You gotta level the playing field:
Think about it. There is no real difference between the website of some big corporation and that of a home based business building furniture. A clean and professional looking website completely levels the playing field as you can present yourself and your company any way that you like. If your company meets the needs of a customer, why do they need to know if your team is 2 people or 200?
Does my business need a website if I’m on social media?
Lots of business owners assume that having a social media profile for their business is enough. Maybe you've got a Facebook page with a good following and no one has angrily called you the "the worst lemonade stand ever" . That’s great.
But there's a problem with this strategy. Trends change. If your customers are on Twitter today, they might be on Snapchat or a new platform that none of us have even heard of tomorrow. As people switch from one tool to the next, your website acts as an anchor. No matter what platform customers prefer, they can always find your website in the same place, available to everyone.
Conclusion: every business needs a website
Your website is the landing page for your business. First impressions are everything. Guess what? We're a small business too. We know how to get you noticed! Let's get started!